Brax ends his long -term collaboration with Bastian Schweinsteiger and Ana Ivanović.
This collaboration was now ended on the basis of current headlines, Brax said on Thursday. The former tennis player and the ex-football professional have been the brand ambassadors since 2020: inside the Herford fashion company. The focus of the reports is the focus of the celebrity couple.
In the foreground of the cooperation, the staging was a couple because Brax with the athlete: Interior couple was able to address the female and male customers alike, said Marc Freyberg. “The use of our brand faces as a couple is no longer possible for us due to the current press releases,” continued the Brax managing director.
The already produced campaign material for the autumn/winter 2025 season will not be used, “since the basis for the campaign idea is no longer met,” said the message.
“We regret this development because with Bastian Schweinsteiger and Ana Ivanović we took a ‘Perfect Match’ and important steps towards brand rejuvenation,” said Brax CEO Stefan Brandmann. “At the same time, we wish the family the strength to solve the personally difficult situation for those involved in order to go into the future with new goals.”