A study published by the European Branded Clothing Association (EBCA) today presents new results from Oxford Economics. These show that the European sector for branded clothing contributes 331.8 billion euros to the EU GDP in the year; That is almost two percent of the total EU economy. The study also emphasizes the role of the sector for employment, trade and sustainability. Women make up 62.8 percent of employees.
“The figures presented today confirm what we have known for a long time: The European Design of brands is an important engine for jobs, innovation and competitiveness,” comments EBCA General Director Isabelle Maurizi in a press release. “We are committed to a future -oriented trade agenda that promotes sustainability, predictability and a stronger voice for European brands and consumers: inside in the global economy.”
Important findings: market share, commercial power and employment
Three important insights from the study have been emphasized: First, that the sector for branded clothing is 80 percent of the EU’s clothing market market. This is a high percentage, especially compared to other world markets.
In India, for example, the proportion of brand clothing is expected to reach 50 percent for the first time this year. Non -brand clothing is still popular there due to the affordability and easy availability. In the United States and China, both the sector for brand and non-branded clothing have a significant share, but serve different consumers: internal groups.
Second, the EU is the world’s largest importer and second largest exporter of clothing, shoes and bags. This shows how strongly trade -intensive the branding industry is.
Thirdly, the study underlines the strong employment footprint of the sector – and especially retail – with women 62.8 percent of the employees.
Growth in the past twelve years
Compared to the results of the previous study from 2013, the overall contribution to GDP of the EU rose from EUR 300 billion to currently EUR 331.8 billion; an increase of 10.6 percent. However, the EU’s GDP dropped from 2.6 to 1.9 percent.
It should also be noted that the a total of 331.8 billion euros from EUR 55.4 billion is directly composed of 190.1 billion euros indirectly by expenses within the supply chain and 86.2 billion euros induced by consumer expenses of the employees in the sector.
Employment in the sector rose even more, from four million jobs in 2013 to 4.5 million in 2025, which corresponds to an increase of 12.5 percent. This reflects a slight increase in the total employment in the EU from two percent twelve years ago to 2.1 percent today.
The number of 4.5 million employees is made up of 1.3 million jobs provided directly in retail and trade, 2.2 million indirectly by connected sectors (e.g. sales and logistics) and a million jobs through induced effects.
This article was used with digital tools translated.
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