Metzingen-based fashion group Hugo Boss is bringing its Spring/Summer 2023 Boss collection to the United States with a “see now, buy now” fashion show in Miami, Florida.
The “dynamic presentation”, to which international media, creatives, talents and celebrities will be invited, will be accompanied by “a phenomenal digital buzz”, said Hugo Boss on Thursday. This spectacle takes place on March 15th.
It is not the first time that the fashion company has attracted attention with a consumer-oriented runway show. Boss conquered Dubai for SS22 last year and put on a show against a desert backdrop.