Boohoo takes a stake in Revolution Beauty Group

Photo: Boohoo

British clothing retailer Boohoo Group Plc has acquired a minority stake in Revolution Beauty Group Plc. After the “strategic investment”, the group now holds 7.1 percent of the shares in the cosmetics supplier, Boohoo announced on Wednesday. Financial details of the transaction were not released.

Through the investment, the clothing group has further expanded the existing relationship with the Revolution Beauty Group, according to a statement. As part of the collaboration, Revolution Beauty cosmetic products are already being offered on various online platforms of the Boohoo Group as well as in the group’s “digital department store” Debenhams.

“The investment demonstrates Boohoo’s belief in the growth potential of Revolution Beauty,” the company said. After acquiring the stake, the group intends to act as a “supporting stakeholder and long-term partner” of the cosmetics supplier.

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