The Munich clothing provider Bogner opens up a new product category with his Fire+ICE brand.
On Tuesday, the company presented the first shoe collection from Fire+ICE. This is to come onto the market in spring 2026 and then be available in the Bogner-Stores, in their own online shop and from selected wholesale partners. “With this launch, Fire+Ice consistently expands its lifestyle approach and for the first time delivers functional footwear with the unmistakable Look & Feel of the brand,” explained Bogner.
With the introduction of the Fire+ICE Footwear Collection, the fashion company is expanding its existing partnership with the Italian shoe manufacturer Cappelletti, who has been a license partner for the shoe line of the main brand Bogner for years and is represented in the sales and marketing activities by Shoe.mission International GmbH.
Fire+ICE relies on a “gender-neutral look” at the first footwear collection
According to the company Sneaker and Sandals, the first shoe collection from Fire+ICE will include 38 model variants and follow a “gender -neutral look”. Despite the common design, the models were “developed on specific women’s and men’s strips” in order to ensure “individual comfort” in addition to the uniform appearance.
With specially developed outlets, the collection also aims to combine “outdoor functionality with modern city comfort”.