The renewal of the dealerships began with BMW Roma at the headquarters in via Salaria, which was a trailblazer for the Italian market. Design and digitalisation, with the customer always at the centre
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Alepinto8
– Rome
The future is already present in the BMW dealerships. Mobility is changing and with it the relationship with customers, increasingly at the center of the Premium world of the Bavarian company. It is no coincidence that we are talking about furnishings, spaces and exhibition itineraries more oriented towards domestic warmth than traditional car showrooms. Retail.Next is a new approach to the sales process that combines technology with excellence in customer service, offering a more innovative and engaging shopping experience. A new concept developed by the BMW Group to improve the interaction between customers and the brand, creating a welcoming and personalized environment. The work of consolidating the network and adapting to the new standards involves this phase 41 sales and assistance outletsof which 6 have already completed the renovation project, starting from the BMW Rome branch in the headquarters of via Salaria which was a trailblazer for the Italian market.
form follows experience
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The new BMW Rome showroom, thanks to the implementation of Retail.Next, will offer a renewed shopping experience. Customers will be able to immerse themselves in the BMW world through the use of cutting-edge technologies, such as interactive displays, virtual and augmented reality, and digital configurators. These tools will allow customers to explore and customize BMW vehicles intuitively. The BMW Group aims to improve customer engagement by creating a more interactive showroom environment: customers will have the ability to configure and order their vehicles online and then seamlessly transition to the showroom to finalize the purchase in order to reduce waiting time. The renovation phase of the BMW showrooms, already completed for 6 dealerships, will be completed by the end of 2024.
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