Months after the takeover of Palm Angels, Bluestar Alliance has announced several leadership changes in the Streetwear brand. The focus is on international growth and the expansion of product categories. The brand management company, the portfolio of which also includes labels such as off-White, Scotch & Soda and Hurley, appointed Luca Donnini as managing director of Palm Angels. Alberto Furlan was promoted to the design manager. As WWD reports, the appointments have now been confirmed by the brand.
Donnini is also a CO CEO of Sportlux and is intended to further expand the global presence of Palm Angels. His tasks also include sharpening the product strategy and targeting individual categories. The fashion manager previously held leading positions in well-known companies-including the international president of Max Mara, CEO from Temperley London and President at Guess Europe. Its appointment is part of a strategic partnership with athlete, which operates, manages, managed and further developed global brands.
Donnini said the goal was to deepen the roots of Palm Angels in Street Culture and at the same time introduce high-end fashion to new markets. The expansion of sales, the opening of international stores and new collaborations are planned. The bond with Generation Z is also to be reinforced.
For Furlan, the new role is a further development of its previous activity. Since 2017 he has been a designer for Herren-Ready-to-Wear at Palm Angels and worked closely with founder Francesco Ragazzi to form the creative identity of the brand. He also wants to stay true to this in his new position. Furlan plans to further expand the connection to global creative scenes – especially in the areas of music and art – and to network with personalities who share the spirit of Palm Angels.
Bluestar Alliance took over Palm Angels from the insolvent New Guards Group in February. As a result, Ragazzi withdrew from the operational business. New store openings are planned for the coming years. Locations in Dubai and Mumbai are to follow this year, then stores in Athens and New York next spring.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]