Cinthia Fernández, Tamara Báez and L-Grant They have something in common beyond their exhibition, media conflicts and their thousands of followers in networks: the three recently suffered the closure of their Instagram accounts, one of the main platforms where they develop their professional, commercial and advertising activity. The case of Cinthia He was the most recent and surprising; that of Tamara, repeated and systematic, and that of L-Grantsurrounded by suspicions and invoice passes that involved Wanda Nara and Mauro Icardi. What might seem a technical measure, covered by the “community norms” of Meta, became a fact with deep economic and emotional consequences. What is the algorithm that triggers Instagram anger and why do these closures multiply?
Instagram, as part of its ecosystem, applies strict policies to moderate content, protect users and avoid abuse. The platform can suspend accounts that violate rules on nudity, violence, hatred incitement, offensive language, spam or identity supplant. It also acts before mass complaints, often generated by user campaigns or even anonymous enemies, which has transformed the “report” into a possible digital weapon. And when these sanctions affect public figures, the impact is multiplied.
Cases. The panelist and model Cinthia Fernándezmother of three daughters and with a very active digital presence, he denounced in recent days that Instagram closed her account with more than five million followers. He disappeared without warning as he returned from his family vacation. And although he tried to recover it with legal and technical resources, he only found a solution opening a new profile, in which he barely exceeded 140 thousand followers in several days, very little for a media person of his caliber. “I wish they work half that I,” he said indignantly in a video, where he was seen in tears. The panelist said that her networks were a source of crucial income: “This depends on the future of my daughters,” he said in public statements. Fernández suggested that behind the closure was a boycott against him after promoting an online betting company. It should be noted that these celebrities for each publication on their networks charge between 500 thousand and several million pesos. After the Cimbronazo, and to reactivate his commercial gear, he offered two million pesos among his followers when he reached the same amount of followers. For now, something distant.
A similar situation, although repeated over time, lived Tamara Báezformer partner of L-Grantwho suffered the closure of his Instagram account for the third consecutive time. In each case, the platform alleged infractions to its community policies, but without specifying details. Tamara, with hundreds of thousands of followers and publications quoted in more than half a million pesos per post, was distressed. “I was left without my main source of income” and “I am sad, I do not exist today,” he said in his alternative networks, where he tried to rebuild his community without the reach or validation of the original profile.
Declared enemies. L-Granton the other hand, he suffered in February the closing of his Instagram account shortly after publishing images next to Wanda Narawithin the framework of a musical collaboration. He caught the attention that right in the midst of rumors and tensions with Mauro Icardi, who would have seen that closeness with bad eyes, his account has been closed.
In that context, Wanda He released a phrase in networks that ignited the alarms: “Do you guess who paid?”, suggesting that the father of his two daughters would have influenced the goal decision. L-Gagan reacted with irony and firmness: “I had silver … fear no,” he wrote. Although he tried to recover his account, the message that was floating was another: the social network can be used as a battlefield between public figures. Despite such an accusation, the option to pay to close an account does not exist, but before repeated complaints of different profiles, an account can be eliminated.
The aforementioned cases only show the fragility of a system that is governed by algorithms, mass reports and automated decisions. For them, losing an Instagram account is not losing a social network, it is losing an essential part of professional life.
