The German shoe provider Birkenstock presents its new foot care series Care Essentials in Italy.
From June 5th to 8th, the brand will present its cosmetic products with a temporary “Foot Spa” in the La Rinascent Luxury department store at the Piazza del Duomo. Interesting: Inside, there can be 15-minute massage dates in the four opening days where the products from Care Essentials are used.
The campaign in Milan marked the “The official introduction” of the foot care series in Italy launched last October, said Naturallook, the Italian sales partner of Birkenstock, on Monday.
The traditional German brand at La Rinasciment is also present in the further course of the month. From June 12th to June 22nd can be announced: their freshly bought birch stick shoes in a “customization lab” by the artists: inside Marta Biasi and Tatuaggimale on site.