On March 1, Caprice Schuhproduktion GmbH & Co. KG opened its doors for a special open house and also celebrated the opening of the new Peter Kaiser Outlet in Pirmasens. More than 1,000 visitors took the opportunity to take an exclusive look behind the scenes of shoe production. With exciting presentations and innovative technologies, the event provided fascinating insights into the world of Caprice and Peter Kaiser.
Visitors had the opportunity to experience the modern production of Caprice Live. The state-of-the-art 3D printer and automated cutting tables were particularly impressive, which impressively showed the manufacturing process.
A special highlight was a fashion show in which Peter Kaiser’s latest spring summer was presented by Peter Kaiser. The models not only wore current trends, but also a historical attraction: a shoe by Peter Kaiser from the 19th century, which was ceremoniously presented at the opening.
Another fascinating experience offered the live circuits in the production facilities in Asia, which gave guests a global insight into the innovative production of Caprice. Pirmasens shoe technicians from the shoe factories reported on their daily work and were available to visitors for questions.
Product managers presented the visitors a diverse selection of leather species that are used in the manufacture of the Caprice and Peter Kaiser shoes. The guests’ great interest was not only shown in the numerous questions, but also in the attentive persecution of the specialist lectures. Caprice’s experts demonstrated their outstanding competence in the areas of leather and shoe materials.
Jürgen Cölsch, managing partner of Caprice, was extremely satisfied: “Our goal was to give insight into our work with this open day and to underline our innovative strength and the close connection with our customers and partners – the overwhelming response confirmed that we have succeeded.”