The Danish clothing group Bestseller Group has again expanded its brand portfolio. The new label “0803 Something New” celebrated its premiere on Tuesday. The group of companies, which also owns brands such as Vero Moda, Jack & Jones, Vila, Selected and Only, explained that the first collection, which was developed together with the Danish influencer Emilia Silberg, is now available in the online shop.
The new label is intended to promote innovation and diversity in a targeted manner: Each collection is “a separate and new project that is carried out together with personalities, brand ambassadors or even other labels,” said the clothing supplier. In addition, the brand attaches great importance to data analytics: “In a digitized world, data represents the new currency and is indispensable for predicting trends and activating customers,” says a statement. The label therefore uses “big data to respond to customer requests and to offer what is currently in demand on the market”.
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