The renovation at Benetton should run according to plan.
Benetton CEO Claudio Sforza gave an update to the company at Top 100 on Wednesday at Top 100, a event organized by Nord EST Multimedia in cooperation with PWC at the headquarters of the Benetton Group in Castrette Di Villorba, as reported by the online edition of the daily newspaper IL Nord. Like many companies, the Benetton Group suffered, but it was proud to be able to say that the company has regained its efficiency.
The company is currently busy with a comprehensive reorganization that, as was reported a few months ago, is to lead to the end of the year to the closure of 400 shops, of which around 200 in Italy alone, of 3,500 worldwide. In recent months, management led by CEO Claudio Sforza has been involved in negotiations with the unions.
This year Benetton, who is one of the most famous Italian brands abroad, celebrates its 60th anniversary. In view of the crisis that has been going on for months, however, no solemn fashion shows are planned, as was the case for the 40th anniversary when the company founded by Luciano Benetton in 1965 chose the Center Pompidou in Paris to celebrate the important anniversary. However, on the occasion of the design week, Benetton brings an exhibition by the Finnish artist Paula Pääkkonen to Milan. The exhibition will be shown in the store in Corso Vittorio Emanuele in Milan. “United Colors of Benetton celebrates his special lifestyle with ‘Summer Together’ in collaboration with the young Finnish artist Paula Pääkkonen,” says a statement by the company from Ponzano Veneto. A number of ice sculptures are shown in which the shapes and colors of the dessert symbol of summer meet the shiny and fragile nature of the glass.
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