The British brand Laura Ashley has a new owner, Marquee Brands.
Marquee Brands acquires Laura Ashley from Gordon Brothers. The US investment company secured the brand in 2020. The takeover will increase the New York conglomerate’s portfolio value to $4 billion (€3.89 billion), Marquee Brands said. In addition to Laura Ashley, Marquee Brands also includes clothing brands such as Ben Sherman, Dakine and Destination Maternity.
“The licensing model and robust group of high-quality partners make Laura Ashley a seamless fit for Marquee Brands,” said Heath Golden, CEO of Marquee Brands. “We look forward to leveraging the strong affinity with this iconic brand and achieving growth through new platforms and partnerships.”
Laura Ashley will benefit from Marquee Brands’ global network and drive expansion. In particular: markets such as North and South America, Asia Pacific, Europe, the Middle East and Africa. Laura Ashley’s existing UK team will remain active, working from a new London office, the European headquarters.
“With the UK team in place, we are ready to leverage Laura Ashley’s seven-decade heritage and unlock its future potential as a fully-fledged lifestyle brand,” said Golden. “This includes innovating new products and categories, building unique collaborations and reaching cross-generational audiences in key markets worldwide.”
This article previously appeared on Fashionunited.nl and was created using digital tools translated.
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