They are the most coveted waves. The “Beach Waves”, armed as if they had just left the seaThey are a very wanted look for all kinds of events. However, The state of the hair in the summer is not always so charming. Salt, iodine, chlorine and sun exposure are charged their quota of damage and leave the hair asking for help.
Of cuts and hairstyles
“On the beach, the important thing is to keep the hair hydrated. New products arise to take care of the sunand following that same idea we see many accessories: hats, pilusos, the classic raffia hats and even handkerchiefs, ”details the Camila Lemos style consultant (@cammlemos). As proof, just look at the looks of some celebrities on their vacation. Nicole Neumann’s turban or the hat of María del Cerro for her stays in Punta del Este They are a good example.
There is also a trend in cuts and hairstyles. According to the specialist, this 2025 the common denominator will be the layers, and with a much shorter hair. “Words like ‘comfort’ or ‘movement’ are the ones that will resonate the most in hairdressers. And for those who choose to carry long hair, the trend is to say chau to the line in the middle, ”he says. Valentina Zenere and her “Short Bob” They are a version. The average hair also prevails: below the shoulders, but not too long, and also in layers.
On the hairstyles, the waves maintain their reign, as well as the semi -grooves and the braids, all styles related to beach life and that follow a concept very in vogue: the “effortless”, which seems natural and effortless. The post surf waves of Emilia Attias and those of Sofia Zamolo and Cami Homs At sunset they were great exponents.
Better prevent
Specifically, without a hat, hat or thermal protector, UV rays impact direct on hair fiber. “Free radicals are generated that oxidize proteins, lipids and melanin, responsible for the coloration of hair,” says Melisa Craig, a Natura product manager. In addition, he says that the salt dehydrates the hair, leaving it rough and with a more rigid texture, while the chlorine alters the natural pH of the scalp and weakens the cuticles, favoring the breakage. As this damage is cumulative, the best strategy is to protect hair before exposing yourself.
For this they are ideal UV filters, which absorb solar radiation and fight free radicals. At the same time, using articles with nutritional and repairing properties reinforces hair structure, preserving its natural elasticity and brightness. In this sense, the brand proposes products with triple action bioprotein, “an exclusive technology that helps form a protective layer.” Likewise, vitamin B5 is a great ally to recover the vitality of the hair, and in its lumina line they offer a revitalizing shampoo that account between its components.
From the HairsSime brand, meanwhile, they explain that exposure to salt water and chlorine alkaline the hair. “This results in opaque, dry and brittle hair, because it opens the cuticle and exposes it to more accelerated degradation. This modification of the pH with more acidic products should be compensated without rinse, such as combs for combing, biphasics, oils and serums, ”explains Julieta Expósito, technical director. For this, he recommends using creams in the morning routine with slightly humid hair, during the day to resort to biphasics, who are lighter, and at the end of combining serums or oils with thermal protector in the case of using the plate (although It suggests avoiding it in these times, and instead becoming smear with warm air and sow brushes).
Other recommendations for this season are to rinse the hair with fresh water after swimming, avoid washing it too frequently (because natural oils can be removed) and cut open tips, which can worsen with exposure to the sun. “And if you have dyed hair, use specific products. Shampoos and conditioners specially formulated, since they help protect color and prevent the decoration caused by the sun, ”says Rocío Di Marco, Kerasstase educator. From this brand, a good proposal is the capillary oil enriched with wild and French camellia, which nourishes, strengthens and protects, providing shine, softness and anti Frizz effect.
The newest
From the hand of an increasing consciousness about the damage that this era produces in the hair, the developments of specific capillary treatments have grown. “Today there are interesting innovations with natural ingredients, botanical formulas with filters such as vegetable oils that contain lipids and antioxidants, helping to reinforce the natural film and preventing oxidative stress caused by UV rays,” describes Mirtha Bogado, manager of Klorane Argentina. At the same time, these releases have high percentages of naturalness and are friendly to the environment, in order to take care of aquatic biodiversity. On this path, from the brand they indicate Protectors with natural oilscapable of creating a protective shield that avoids dehydration and contact with salt or chlorinated water.
When using these products, the application should be repeated with the same regular as a sunscreen. Just as we get used to taking care of the skin, we must do it with our hair. It will be one more habit shortly.
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