“Real legend”
Thomas Müller is now advertising for traditional brand
01.09.2025 – 8:05 p.m.Reading time: 1 min.
The timing is already clear: In the future, the Klublegende of FC Bayern will advertise a well -known brand – which was conflict with a club sponsor.
During his time at Bayern Munich, Thomas Müller was still seen in advertising campaigns by the club sponsor Paulaner, advertised the beer of the brewery in the team.
But now the 35-year-old “changes” the brand-and after Franz Beckenbauer and Jürgen Klopp takes on the role of the brand ambassador of the Erdinger private brewery. This reported the “Bild” newspaper on Monday. From January 1, 2026, the 35-year-old is scheduled to advertise for the company from Erding-and thus steps in prominent footsteps.
Erdinger spokesman Dr. Stefan Kreisz confirmed the tabloid: with Müller you not only won an exceptional athlete, but also a “real legend”, as he puts it.
According to information from the sheet, Paulaner is also said to have tried further cooperation with the 2014 world champion. Müller ultimately chose Erdinger – similar to Beckenbauer, who also campaigned for the competitor, even though he was president of the record champions at that time.
Müller, who is now under contract with the Vancouver Whitecaps in the MLS, is said to receive a sum of similarly as its predecessor Klopp. This is said to have earned around two million euros a year at Erdinger.