The barca Y Spotify They have joined their paths. According to RAC-1, this Tuesday an agreement for three years will be announced that will report 280 million to the Barça coffers.
The online music platform will be everywhere. will replace Rakuten on the front of the men’s first team shirt and Stanley on the women’s. Not only that but it will also replace Beko on the back of the training shirt. It will go from receiving 68.5 million to 93 (now it received 55 million Rakuten3.5 of Stanley and 10 of beko).
But the most innovative thing is that Spotify will also name the stadium, which since 1957 has been called Camp Nou to dry. It will be the first time that the Barcelona temple is associated with a commercial brand, as is the case in many European and North American stadiums.
short-lived surname
According to the station, the agreement will approach 100 million per season. Exactly 93.3 million per course for advertising on the chest of the Barça shirt and putting the last name on the Estadi from July 1.
Barca of Joan Laporta He was looking for a short contract because he considers that conditions can be improved once the effects of the pandemic on the economy are left behind. The sponsorship contracts of the stadiums, the so-called ‘title rights’, are usually long-term. Not in this case.
Interestingly, the Camp Nou Spotify It will only exist during the period in which the site is under construction, unless the alliance is later extended. The agreement also hints that Barça will continue to play their games at the Estadi while they reform rather than seek a one-year exit to Montjuic. An aspect that was up in the air and that should be clarified in the coming days.
The management leadership of Spotify was present in the box of the Camp Nou to watch the game between barca and the Atletico Madrid of this Sunday. daniel ek, CEO of Spotify, has personally led the negotiations. As a great football fan that he is, he has already tried unsuccessfully to buy Arsenal.
first big deal
With this signature, the directive of Joan Laporta He will have closed his first major sponsorship contract, an essential path for the economic reconstruction of the club.
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The azulgrana entity had spent more than a year, already from the stage of Joseph Maria Bartomeulooking for a commercial ally that would be interested in replacing Rakuten, which did not want to continue with a sponsorship that began in 2017 and that last year considerably reduced its contribution.
Now Spotify will become the fifth sponsor of the Barça shirt after Unicef, Qatar Foundation, Qatar Airways and Rakuten and the first of the Estadi.