French luxury fashion house Balmain has appointed Antonin Tron as its new creative director. Tron succeeds Olivier Rousteing. Rousteing was the creative director of the house for 14 years.
In a statement posted on Balmain’s official Instagram page, Tron said it was an honor to join the fashion label. He expressed his gratitude to Chairman Rachid Mohamed Rachid and Chief Executive Officer (CEO) Matteo Sgarbossa for their trust.
“Balmain has a truly inspiring story,” he continued. “At its core, the house embodies savoir-faire, culture, sensuality and elegance – fashion that is radiant, precise and bold. This really speaks to me and I feel privileged to be able to build on this incredible legacy.”
In his own statement, Sgarbossa said: “Antonin’s design approach is rooted in the art of draping and the physicality of fabric. It represents a continuation of Pierre Balmain’s fundamental belief that ‘tailoring is the architecture of movement’.”
“Like Balmain, Antonin views fashion as a spatial art, built with precision and emotion around the human form. Antonin will build on the House’s legacy of creativity, craftsmanship, elegance and deep human values.”
Balmain’s upheaval
The French designer gained international recognition after founding Atlein in 2016. He will make his Balmain debut with the Fall/Winter 2026/2027 collection in Paris in March 2026.
The women’s fashion brand earned Tron the ‘First Collections Prize’ at the 2018 ANDAM Awards. It has already been shown at Paris Fashion Week, most recently in the Fall/Winter 2025 season.
Before founding Atlein, Tron was part of the design teams of renowned fashion houses such as Louis Vuitton, Givenchy and Balenciaga. He took up these positions after graduating from the Royal Academy of Fine Arts in Antwerp.
His appointment at Balmain comes as the fashion house embarks on a new chapter under Sgarbossa’s leadership. The manager took over in April. He has been tasked with accelerating the brand’s international presence, improving product offerings and elevating the retail experience.
Rachid added that alongside Sgarbossa, Tron will “lead Balmain into a compelling new future. A future that honors its storied past while confidently shaping a future characterized by creativity, modernity and elegance.”
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