Baldessarini has opened its new store on Kurfürstendamm in Berlin.
The new store offers a sales area of 195 square meters, the menswear supplier announced on Thursday. The location in an exclusive location is part of the brand’s area expansion course and is intended to underline the premium character of the company.
“Our idea of developing a uniform, cross-area concept that can be transferred to all areas we use, be it showroom, pop-up, shop-in-shop areas or now our own monobrand store, helps us with the customer to establish a clear brand DNA with recognition value,” said Florian Wortmann in the statement.
The Baldessarini managing director already announced in June FashionUnited the move from Quartier 206 to the popular shopping street. Instead of between August and September as planned, the flagship opened at the end of October.
The brand belonging to the textile group Ahlers AG shared on Thursday opening of a store in the Designer Outlet Salzburg, another step in the implementation of the company’s retail plans, which also include pop-up areas and modernized sales areas at various retail partners.
