“By the world”the classic television cycle that travels different international destinations conducted by Marleyhe returned to the Telefe screen obtaining a 14.8 rating peak, according to Kantar Ibope Media. Excellent audience numbers for a Sunday night, especially if it is considered that the program, in its new debut, tripled on average its main competitor, the thirteen, which barely arrived the 5 points.
At almost all times, the driver was with his children Mirko and Milenka. And these family tours are the moments when the greatest emissions of Non -traditional advertising (PNT) of the program. Istanbul’s airport, considered the largest in the world, was the scene of the main “goats” of the program. Of the 53,000 square meters of Freeshop, the presenter, along with his baby and his son, was notoriously punctual to mention only four businesses throughout the place. The Kaimakk gastronomic space, the Hezarfen Virtual Flying Room, Sleepod’s sleeping stores and a golf miniconcha were those indicated by the animator, in the company of Milenka and Mirko. As well as mentioning a folding stroller.
Is it necessary to expose children on a television program as part of a non -traditional advertising segment? The psychologist Débora Puace He states: “When the boys are very exposed since childhood, especially in mass media or on television, they can start developing an image of themselves depending on what others see. This can bring consequences at an emotional level: from the constant need for approval, to difficulties in putting their own identity. There may also be anxiety, overexigence or even stress if they feel they have to fulfill a role.”
The professional concludes: “Adult’s responsibility is enormous. We cannot expose them for convenience or for a personal revenue, without considering how that can affect them. There is a very thin line between sharing cute moments and overexposing. The adult has to ask: do I do this for him or me?”
Mirko and Milenka, since childhood, are already part of the television PNT circuit.
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