The Dutch investment company Nederlands MerkGoed has taken over the baby goods label Koeka. After the takeover, Koeka will continue to grow, including in Germany.
“After almost 25 years of hard work at the company, we wanted to pass the baton on. We have been looking for the right partner who can implement our brand vision and strategy with capital, knowledge and the right network,” said Koeka founder Margareth de Haas in a statement on Tuesday.
After the takeover, the new managing director, Lobke Apeldoorn, will lead the day-to-day business of the company. Apeldoorn has relevant experience. She has worked at the children’s brands Bugaboo, Joolz and Dorel, among others. De Haas remains active as a minority shareholder and her son will also continue to work for Koeka.
Koeka is based in Bussum, the Netherlands, and employs 18 people. According to the company, the baby lifestyle brand already has a strong market position in the Netherlands. For 2023, expansion into Germany is at the top of the agenda. Koeka now has 500 points of sale in Europe and sells baby clothing, accessories, bath products, toiletries and bedding.
Nederlands MerkGoed focuses on accelerated growth of promising brands. Koeka fits into the portfolio, according to Jochem Schouten, partner at the investment company: “Koeka is a fast-growing company with a strong team, a European presence and a sustainable product range with enormous potential. Combined with the arrival of Apeldoorn and our expertise in branding, e-commerce and internationalization, we see a bright future for Koeka.”
This translated and edited post previously appeared on FashionUnited.nl.