COme every season, also theAutumn-winter 2025/2026 It promises to be full of novelties that confirm fashion as one of the most dynamic and constantly transforming sectors. And if digital innovation continues to redefine our way of discovering and buying garments and accessories, the pleasure of crossing the threshold of a boutique remains intact. Letting himself be guided by inspiration, touching the fabrics, trying the volumes and living – at least for a moment – the enchantment of the fashion dream.
From the streets of Soho to those of Milan, passing through the beaches of Ibiza and the most effervescent neighborhoods of Casablanca. The new cold season confirms that the retail It has never been so alive. With boutiques that become galleries, pop-ups that turn into immersive experiences. And the new flagships that celebrate the identity of brand born to stay. Pending the best seller fw25starts from here.
The boutiques that open in autumn 2025
Not only international fashion shows and festivals. September It is also the perfect time to discover the new ones fashion addresses Around the world. A journey of great inspiration regardless of the shopping end in itself. In the kaleidoscope of opening, immersive projects and revolutionary concept stores. To be punctually super updated, waiting to find out which will be best seller of the season Fall 2025.
The exclusive Planc C space in Milan
A shop, a creative laboratory, a meeting place, a fashion destination to live. But also an invitation to discover fashion as a form of art, in the heart of the most international city in Italy. The Italian brand Plan C inaugurates in September Plan C Framehis first Flagship Store Milanese. Unmissable address for fashion enthusiasts, thanks to the intertwining of art, design and culture.
To sign the concept, the bold and sophisticated vision of Carolina Castiglioni in collaboration with the collective April and the architecture study (AB) NORMAL. Who give life to a space/stage in constant transformation, between pop-up arrangements, collaborations and special appointments.
The new Plan C Frame space in Milan. (Render Courtesy of Press Office)
Among the goodies not to be missed inside the first flagship stores signed by Plan C, in via Manzoni 21 in Milan, the debut in the city also of AliitaThe jewelry brand Founded by Cynthia Vilchez Castiglioni, who celebrates his tenth anniversary with a shop-in-shop with dreamlike charm. And the exhibition On paper: a selection of works on paper (drawings, serigraphies, typographical editions and some covers of the New Yorker) of the famous contemporary illustrator Christoph Niemann.
Brooklyn Bridge illustration by Christoph Niemann. (Courtesy of Press Office)
The basement, which can be accessed with an original fire spiral staircase, holds the Brand archives born in 2018 and hosts art exhibitions. In addition to a refined editorial selection edited by Reading roomthe Milanese reference point for independent magazines and the cutting-edge publications.
Exclusively for the new address, there is also one capsules of candles and vases signing Seraxcreated in collaboration with Plan C. proposed together with an accurate selection of design objects, gift ideas and home accessorieswho reinterpret the brand’s aesthetic universe with a contemporary Twist.
The Serax collection. (Photo Courtesy of Press Office)
“When we dealt with the design of the new concept, the goal was to create a vibrant space, easy to transform and that would allow to create different projects” Carolina Castiglioni explains “the choice of materials and colors perfectly reflects the image of the brand, but is not self -referential. I believe that with Plan C Frame we have the opportunity to challenge the classic concept of retail to offer a different, more intriguing and exciting shopping experience, feeding not only appetite for clothes and accessories, but also for art and culture “.
Antonio Marras’s first boutique in New York
It is a moment of turning point for the Sardinian maison led by its founder. Antonio Marras The first flagship store in New York, in the beating heart of Soho, at 121 by Wooster Street inaugurates. A prestigious address that hosts a universe suspended between art and fashion, within a historic building of the 19th century.
Neoclassicism and Baroque merge with the Italian design of the twentieth century (from Carlo Mollino to Mario Bellini) in a space that faithfully tells the brand of the brand. A visual and conceptual tribute to Sardinia and his always muse, the artist Maria Lai. Expanded overseas up to the number El New York ferment, merging poetry and identity.
“New York is the city that looks most to me, because like me it never sleeps,” says Marras. And this boutique is the faithful reflection of his vision.