At work with… Giulia Valentina, content creator

giulia Valentina was born in Turin in 1990. After graduating in Economics she moved to Milan, where she lives and works as a content creator, ie creator for companies and brands of stories, videos, articles that attract attention. On Sky she is at the helm of the program Giulia Valentina in the country of series. He has created a Bookclub in which he recommends and gives away books to its virtual community. A native English speaker, she has invented a format that she promotes on her social profiles, in which she explains to her followers (nearly a million on Instagram) the lesser-known words and idioms of American slang.

Giulia Valentina in the country of series

8.30

«There are more creative people in the morning: well, I’m not among them. Anyhow, the first appointment is always the one with my dogs, which I take out as soon as I wake up. The moment I look at my phone for the first time is when I’m having breakfast: I answer emails and messages. It is on the basis of these inputs that in the morning I plan the agenda for the days to come, e the main difficulty is to prioritize the commitments, which mainly revolve around the creation of content for my social profiles. I like to do it by involving followers in my passions: literature, art, cinema and design. All while I turn on the TV and watch cartoons, which I love».

In the morning Giulia Valentina watches cartoons on TV and plans her agenda.

11 o’clock

«I meet my collaborators, my photographer, who I’m also friends with, and we start shooting. By now we know that in the late morning and early afternoon at my house there is the right light to put our ideas to good use. On a creative level I am completely independent: I also want to be on a technical level, making the reels (short Instagram videos, ed) and editing them. I enjoy looking for “special” effects that surprise those who follow me, and for this reason I also tinker a lot with apps».

1 pm

«Lunch is a good opportunity to meet both customers and the people who work on my projects. I plan the choice of venue, in view of my role as an influencer. So I’m always looking for new places. I do the same for the exhibitions I visit: I like to leave “suspended” tickets, which encourage those who follow me to go there».

4 pm

«I often meet with the author of Sky with whom we work on my program Giulia Valentina in the country of series. Most of the time I call my sister and repeat the script a hundred thousand times».

Giulia Valentina takes care of the virtual Bookclub with the influencer Camihawke.

18.00

«I only go to the gym three times a week, because I love having an aperitif: with my friends, drinking a glass of wine and dedicating myself to a project that I take care of with Camihawke (Camilla Boniardi, influencer, presenter and writer, ed), the virtual Bookclub that I care about very much. We recommend books, we comment on others: it’s an initiative that gives me great satisfaction. Now I’m reading Rest here (Einaudi) by Marco Balzano».

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8.30 pm

«At home I catch up on new TV series, I watch at least two episodes. I prefer them in English, being a native speaker, and I write down the lesser-known words or idioms that I then explain to those who follow me. In general, I always try to offer content that can leave a mark, intrigue those who see them. If I had to suggest one series, I would say don’t miss the two seasons of The White Lotus».

11pm

“I’m taking the dogs out for the last time, I create some stories on Instagram. Evening is my favorite creative time. That’s why I never go to sleep before one o’clock.’

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