Asics is expanding in India.
The Japanese sporting goods manufacturer Asics has opened its largest flagship store in Delhis Connaugh Place. This step signals an important offensive of the brand on the Indian market. The store is designed as a visual landmark and has an individual graffiti wall picture that combines the brand philosophy “Sound Mind, Sound Body” with Delhi’s rich cultural heritage. Customers: Inside, special product zones and impressive wall displays can also explore.
The reopening reflects the more comprehensive strategy of Asics to benefit from the booming Indian shoe market. This should grow with an average annual growth rate of 12.2 percent. Based by strong domestic growth, the company plans to expand its retail presence to 200 business by the end of 2026.
Part of this expansion is the opening of the first company -owned business this year. The brand is traditionally known for powerful sports shoes, but is increasingly focusing on its sports style collection to address a wider audience that is interested in lifestyle and athleisure wear.
Asics is positioned in the premium segment of the Indian shoe market. Around 75 percent of its products are in price 12,000 rupees. With this price strategy, the company is in direct competition for first-class performance shoes from brands such as Nike and Adidas.
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