The Japanese sporting goods group Asics Corporation has confirmed that its domestic shoe production in Japan, which is operated by the 100 % subsidiary Sanin Asics Industry Corporation, will be renamed Onitsuka Innovative Factory Corporation from January 1, 2026.
In a press release, ASICS said that the system is converted into a “global center for future -oriented craftsmanship and design” and should become a dedicated production facility for Onitsuka Tiger, the fashion brand in the portfolio of the ASICS Corporation.
This step aims to establish a vertically integrated production system with planning and development capacities and at the same time strengthen cooperation with the ASICS Institute of Sport Science (ISS) and the Onitsuka Tiger Design Center in Milan.
The factory is subjected to comprehensive renovation indoors and outdoors. The focus will be on the expansion of the high-quality product lines for Onitsuka Tiger, including the premium series ‘Nippon Made’ and the business-oriented series ‘The Onitsuka’.
The sporting goods group also announced plans to set up an Onitsuka Tiger Gallery, which is supposed to present the history of the brand, iconic shoes from the archive and remarkable cooperation. In addition, a global talent center is to be built, among other things, the Onitsuka Tiger Global Product Conference will take place.
This article was used with digital tools translated.
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