The fashion filialist Arket, which belongs to the H&M group, opens a pop-up store in South Cora for the first time. The temporary store opens its doors from September 6th to 14th in Seoul, Arket said on Thursday. The pop-up is located in Musinsa Empty Seongsu, a concept store that offers brands a platform.
On site, the brand presents its autumn/winter collection 2025 and a selection of “timeless design archetypes, which represent a versatile wardrobe with well thought-out essentials for every occasion,” said the message. Arket also launches the ARKET SANS capsule collection, which includes T-shirts with graphics print, canvas bags, a leather card holder and luggage trailer.
The Arket Seoul Pop-up will also present the Arket and Apartmento Bookshop collaboration in Korea for the first time. After a pop-up tour in Berlin, Stockholm, Paris and Barcelona, the bookstore in Seoul presents a curated selection of literature on the subjects of food, art and everyday aesthetics.
The pop-up in Seoul is part of the further expansion of Arket in Korea and falls together with the launch of the brand on the Korean e-commerce platform 29cm in the same week. In autumn, Arket also expanded his physical presence in the country. A new branch in Starfield Goyang will open next October, followed by a first location in the Loye World Mall Jamsil later a year.
“We are incredible to open our very first pop-up store in Korea-and this lively part of Seoul is the ideal location,” said Managing Director Pernilla Wohlfahrt. “The room really arouses curiosity, and visitors: inside has the opportunity to discover our curated modern market offer through an interactive brand experience.”