GIORGIO ARMANI and APROPOS invited people to a cocktail evening in the APROPOS store at Kurfürstendamm 68 in Berlin on the occasion of the launch of the ARMANI/Archivio collection.
After an opening speech by APROPOS managing directors Klaus Ritzenhöfer, Daniel Riedo and Henning Korb, the presentation of the collection was celebrated together with representatives of GIORGIO ARMANI from the Milan headquarters and over 150 guests.
“Past Perfect. Future Ready. – symbol of an attitude that has shaped Giorgio Armani over decades and which has become his unmistakable signature. His style shaped generations, his vision changed the industry, his name became a synonym for timeless elegance and for us at APROPOS he has also been the longest and most reliable brand partner since it was founded in 1984. We are all the more honored to present the first ARMANI / Archivio collection as one of two exclusive wholesale partners worldwide may.” – Klaus Ritzenhöfer, Daniel Riedo and Henning Korb, Managing Directors APROPOS.
About ARMANI/Archivio
ARMANI/Archivio was launched in 2025 to celebrate the fiftieth anniversary of GIORGIO ARMANI. The project created a platform that preserves the brand’s heritage as a symbiosis of tradition and innovation.
For the first time, thirteen women’s and men’s looks from the Giorgio Armani collections from 1979 to 1994 were faithfully reproduced. In addition to selected GIORGIO ARMANI boutiques, these are available exclusively from APROPOS as one of two selected wholesale partners worldwide. The selection focuses on the iconic jacket silhouette designed by Giorgio Armani, bridging the past and the future. Under the credo “Past Perfect. Future Ready.” The collection offers a new generation the opportunity to rediscover the essence of the brand.
The story behind each look can be read using the accompanying hangtags in the APROPOS store.
