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According to the company, the streaming platform Apple TV+ reports a net loss of more than one billion dollars. In total, more than five billion dollars were spent on the development of programs such as “Severance” and “Shrinking”. According to news sources such as “Consequence”, however, the expenditure could not be reinsured by subscribers.
Despite good reviews, there are few subscribers
Apple TV+ has been around since 2019 and the streaming service has won a number of Emmys for programs such as “Ted Lasso” and a prize for the best film for “Coda” in 2021. According to Apple COO Tim Cook, the Apple productions are said to have received more than 2500 nominations and 538 awards. However, the subscription numbers seem to have less influence. It is estimated that these are 45 million. This is far below that of competitors such as Netflix (300 million) or Disney+ (126 million).
Will something change now?
Although one billion dollar is not a small number, the losses may be approved with the total profit of Apple, which was at $ 94 billion last year.
It is not known whether Apple has plans to change the streaming service model. A complete abolition is currently very unlikely, since new seasons are already being planned for “Ted Lasso” and “Severance”. In any case, Apple has always seemed to rely on quality instead of quantity when offering streaming. It remains to be seen whether the plan will work in the long term.