Apple again turns on the rules for app developers in the EU after pressure from the EU Commission.
On the one hand, the iPhone group gives you more freedom to guide users to the purchase options outside of Apple’s App Store. On the other hand, there is a new tax structure for developers who want to make use of it. Some functions such as the automatic loading of updates will not be available for apps, the providers of which opt for a lower variant of the fee.
Apple assumes that the changes will be resolved by the Group’s concerns of the EU Commission’s concerns about the implementation of the digital law DMA. According to the DMA (Digital Markets Act), large platform operators are not allowed to provide their own offers. The Commission concluded in April that Apple had restricted developers’ possibilities to make users accessible to offers outside the in -house app store.
Impending millions
This was accompanied by a penalty of $ 500 million. Without changes, Apple threatened daily penalties of $ 50 million. The group still wants to object to the commission’s assessment.
One of the innovations is that developers can refer to offers in all possible platforms and to publish instructions for this, including within an app. You also no longer have to use patterns specified by Apple.
New fees with a cheaper variant
There is a new tax structure for apps with links to external payment systems or offers. This includes a fee for services that Apple provides via its App Store. With full range of functions, it is 13 percent. If developers choose a reduced offer, they pay five percent – then, for example, updates are not automatically loaded for the applications and ratings are not available for you. In addition, a “nuclear technology commission” of five percent is due. With new app users there is an additional two percent for the first six months.
Cupertino/Brussels (dpa-AfX) In Nasdaq trading, the Apple share Marginale is 0.28 percent lower at 201.00 US dollars.
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