APC is facing a new beginning. On Wednesday, the French fashion brand announced the appointment of Ludivine Poiblanc as artistic director. Their first collections will be presented on May 20th in the showroom in Milan and on June 15th in Rue Madame in Paris.
Poiblanc, who lives in Paris and New York, has already worked with publications such as WSJ Magazine, Vanity Fair, Harper’s Bazaar and Vogue worked together. She also advised numerous fashion houses in various areas from product development to defining visual identity.
Now Poiblanc is looking forward to her new role. “Coming to APC as artistic director and continuing the legacy of Judith and Jean Touitou is a unique opportunity,” she said in a statement. “I have always been drawn to the brand’s radical simplicity – an archetypal wardrobe defined by a subtle sense of contradiction and a distinctly French attitude.”
With the appointment, APC is opening a new chapter
The choice of Poiblanc highlights an important strategic trend in the fashion industry: the transition of people from editorial styling to the creative direction of brands. Her expertise in image creation fulfills fashion houses’ need to stand out through precise curation and a coherent visual identity. For the APC brand, whose DNA is based on timeless basics, accessories and denim, the challenge is to consolidate its position in the highly competitive functional wardrobe segment.
Stephanie Phair, President of APC, explained the goals of the appointment: “I am pleased to welcome Ludivine to APC for this exciting next chapter. The company is focused on targeted growth by continuing to bring to life what makes APC unique in the market: its deep heritage in denim and accessories and a ready-to-wear offering aimed at customers with a clear attitude,” she said.
Jean Touitou, the brand’s founder, expressed his confidence in the new artistic director: “Ludivine has not only demonstrated her true talent as a stylist throughout her impressive career. Her personality, her personal style and her spirit also give me confidence that she will embody the brand that I founded in 1987. She will write a new chapter in the history of APC, respecting the past and imaginatively shaping the future.”
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