The shoe and clothing dealer Muecke GmbH had to accept a small sales of sales in the 2024 financial year. The parent company Anwr Group eG announced on Monday.
The company, which was recently renamed Schuh Mücke in Muecke in the course of refreshing the brand appearance, generated sales of EUR 101.8 million last year. In view of the “diverse challenging” economic framework, the previous year’s level was not “not quite” achieved, the retailer said.
“An effective limit planning and a dedicated price copy concept” have managed to keep the gross margin constant, according to a message. “The reduction of the inventory in the long term leads to flexibility in the procurement of goods in relation to short -term fashion trends and also reduces capital binding,” emphasized the company. According to the figures now submitted, the operational profit was 4.3 million euros in the latest financial year.
As part of the ongoing repositioning, Muecke plans to rely more on the areas of fashion and lifestyle. The traditional shoe offer remains “competence field”, but the categories textile and accessories “take over the visual leadership role”, the company said. The area of the fashion range is increased “from 35 percent to around 50 percent”. In addition, the retailer claims to make a “targeted range of assortment” with a “curated selection” of brands.