Anu Saagim markets his podcast in a surprising way: Posing without the string going around

An Estonian media personality has started making a podcast.

Anu Saagim became public in Finland in the early 1990s. Inka Soveri/IL

Estonian media personality Anu Saagim, 61, known to Finns, surprised the Followers of her Instagram account this week when she published an exceptionally scantily clad picture of herself.

In the shot, Saagim poses topless, only whipped cream and hands covering her breasts. Along with his picture, Saagim talks about his new podcast in Estonian.

Saagim hosts the new Hea Tüg podcast together with an Estonian journalist-writer Piret Talin with. In Finnish, Hea Tütki means “good girl”.

Saagim became public in Finland at the beginning of the 1990s, when he started dating Ristomatti Ratia, known as Marimekko’s heir and designer, in 1990. Saagim and Ratia got married in 1994 and their child together Robin Alexander was born in 1999. Saagim and Ratia’s union ended in 2016.

Over the years, Saagim has made headlines with his snarky comments and various antics. He has also posed in Playboy magazine in recent years

Saagim has been seen in several reality TV shows in Finland, such as Julkkis Big Brother, Yökylä in the Maria Veitola program and Farmi in Finland.

In his home country of Estonia, Saagim has made a career as a journalist. He has worked, among other things, as editor-in-chief of the Just! weekly and Elu24 magazine, and as a reporter for the Öhtuleht daily newspaper.

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