The Chinese sports giant Anta Sports was able to achieve a new sales record in the 2024 financial year, which ended on December 31. With an increase of 13.6 percent compared to the previous year, group sales climbed to 70.8 billion Yuan (nine billion euros). Compared to the previous year, the group’s operating profit rose eight percent to 16.60 billion yuan (2.1 billion euros). According to its own statements, the market share is 23 percent within China and thus in first place. The group includes brands such as Anta, Fila, Descente and Kolon Sport.
The growth driver was the Anta brand, whose sales rose by 10.6 percent to 33.52 billion yuan compared to the previous year, grew by 4.5 percent to 7.04 billion yuan. The Fila brand made 6.1 percent more sales in the year and rose to 26.63 billion Yuan. The turnover of all other brands rose by 53.7 percent to 10.68 billion yuan per year, while the operating profit rose by 61.7 percent to 3.05 billion yuan.
Ding Shizhong, Executive Director and CEO of Anta Sports: “The global sports clothing market continues its long-term growth course, offers numerous development opportunities and serves different consumers: The group strives to increase brand value and retail innovation, while we are increasing our strategy ‘single-focus, multi-fire, Improving globalization at a global level. In 2025 we are optimistic to maintain our healthy growth dynamics and to accelerate our way to a worldwide leading sports clothing group with several brands. Through the development of higher -quality products, the integration of our global resources, investments in our future and strengthening our core competencies, we want to offer consumers: inside. ”
The Anta brand was founded in 1991. The company Anta Sports is also the largest shareholder of Amer Sports, Inc., the owner of well-known sports and outdoor brands such as Arc’Teryx, Salomon, Wilson, Peak Performance and Atomic.