The Austrian clothing provider Wolford AG had to cope with considerable sales loss in the 2024 financial year.
According to the preliminary, still unchecked figures, sales in 2024 amounted to 88 million euros and thus decreased by 30 percent compared to the previous year, the company belonging to the Chinese fashion group Lanvin Group said on Thursday in an ad hoc announcement.
The past year was “shaped by challenges and upheavals, especially macroeconomic uncertainties and logistical disorders,” said Wolford.
The company felt the adverse conditions in numerous key markets. The revenues in the EMEA region, which includes Europe, the Middle East and Africa, fell by 35 percent, in Großchina by 27 percent and 17 percent in North America.
A change of the logistics partner led to delivery bottlenecks
In the wholesale business, Wolford had to accept a sales minus of 44 percent. According to the company, this was “mainly due to the change to a new logistics partner who led to delays in product deliveries”.
For 2025, Wolford announced a “market offensive” on the occasion of the 75th anniversary. “The focus of the year is to optimize the product range and the sales channels,” said the company.