The Chinese online marketplace Aliexpress is closer to European customers: inside.
The company is expanding its European strategy with the introduction of the new fulfillment channel “Local+”. With this initiative, Aliexpress wants to shorten the delivery times by sending products from local camps in Europe. For this purpose, the company recently acquired ten camps in Great Britain, Germany and Spain, reported the specialist media “Retail Detail” and “E-Commerce News”.
Aliexpress will also also take over shipping for European dealers: inside. European sellers have been able to offer their products on the platform since 2022. So far, however, they were responsible for shipping themselves. With the introduction of “Local+”, Aliexpress takes over this logistical task.
For European fashion companies, this may mean a lower hurdle to offer their products via Aliexpress. The company emphasized that “European consumers: from the inside of faster deliveries, free shipping and free return options benefit”.
So far it is not clear how many European fashion retailers are active on the inside on Aliexpress. Every year, more than a billion packages are introduced to the EU. A large part of this comes from Aliexpress and other non-EU-E-E-E-E-E-E-platforms, explained the Dutch authority for food and consumer product security (NVWA).
This article was used with digital tools translated.
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