Aldert Zoutman became famous with his music store Tonika in Groningen. The company was a household name in the music world. The entrepreneur, born in Winschoten, found a side job there as a 17-year-old and would never leave. He took over the business when he was 25. In 2006 he moved the company from Nieuwe Ebbingestraat to a location outside the city center on Regattaweg in Groningen.