Alberto Stegeman caused the channel top of SBS 6 a lot of headaches during the time he made the program Red My Vakantie. “Those advertisers were then ridiculed,” it sounds.
In his program Red My Vakantie, 54-year-old Alberto Stegeman spent years chasing travel providers who cheated their customers. It provided exciting images, but also angry viewers. “Red My Vakantie from my time was such a difficult program,” says Tina Nijkamp, former channel boss of SBS 6, in The Media Week.
A lot of bullshit
Consumer TV is difficult for commercials, says Tina. “Those advertisers, those travel organizations that did not have their affairs in order on location, were then punished,” she says. “That is the same as Kassa on a commercial channel. That is not possible. Then there are too many interests. That does not work.”
It was very nice TV, Tina thinks. “And Alberto was so good too. I thought it was very nice. I thought it was a very nice program, but I also had a lot of hassle with it, because those travel organizations were tackled by Alberto.”
‘All spotlights off!’
One episode in particular really gave Tina a headache. “There were people who would have had a view of the pool and the sea, but they just had to look into a courtyard.”
She continues: “The travel organization then called SBS 6 angrily, saying: ‘We are withdrawing all the commercials! Tons here, tons there!’ There were constant threats. So those kinds of programs are very difficult.”
Millions
Tina ultimately did not take Save My Vacation off the air for that reason. “Things always went just right on the edge with that program, but I do know that afterwards we said: ‘I don’t think we should do another program like that’, because it’s just too much hassle.”
She concludes: “That’s why Kassa and Radar are also typical NPO programs. That’s nice and independent and then you can make a lot more. As a commercial broadcaster, you are so dependent on those types of advertisers. They have to bring in millions.”