The Dutch brand New Optimist, which is considered a pioneer in the circular economy, has filed for bankruptcy. The company New Optimist BV is affected, confirmed co -founder Xander Slager to Fashionunited. He emphasized that the company continued. Interested parties can therefore report to the insolvency administrator Sophie Beerepoot from the Stibbe law firm.
“Despite the growing influence and the broad support, it was ultimately not possible to keep the company financially healthy. A persistent liquidity bottleneck made a stable continuation of the activities,” the explanation said.
New Optimist has established itself as a pioneer in the Dutch circular economy in recent years. The company produced locally, opened its studio and even introduced the concept of the pledge system for clothing. A deposit amount was added to the sales price of an article, which had to be paid separately at the cash register. This system also applied if the clothing of New Optimist was sold at a wholesale partner. All deposit amounts were transferred every six months to the account of an independent foundation. There the funds are kept until the buyers: bring back the clothing inside.
In addition, the company switched to a trust model in which the company shares were brought into a foundation. This means that a company in fact ‘belongs to itself’. As required by foundations, the profit may not be distributed to the management. It may only be used for the realization of the company’s content.
The management has the role of trustees: inside that do not benefit directly from higher profits. This is in contrast to traditional business models in which the profit of a company to the shareholder: inside goes. Managing Directors: However, the inside of companies are often also shareholders: inside and therefore benefit from a higher profit. This in turn can lead to the costs of being pressed as far as possible and the wages and the quality of the products remain low.
New Optimist checks opportunities for continuation
“Together with a committed community, partners: inside and manufacturer: Inside, new optimist has proven that it is possible to develop and sell fashion within the boundaries of donut economy; both to retailers: inside and on consumers. Inside. This means: with a strong social basis for everyone involved and a carefully well thought-out circulatory model for production and use.”
The company explained that it will not actively turn to the public while it is examining the possibilities of continuing or taking over the company. The creditors: Inside, a letter with explanations for submitting claims are given. Interested parties are asked to report to the insolvency administrator as soon as possible.
This article was used with digital tools translated.
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