The collection is intended to focus on fan culture away from the stadiums and reinterprets classic football looks for a new generation, Adidas announced on Thursday. For the first time in 36 years, the legendary Trefoil logo of the lifestyle brand belonging to the Herzogenaurach sportswear retailer will once again adorn the away jerseys of the national teams. In addition to the jerseys, the range also includes new editions of iconic sneakers such as the Samba, the Handball Spezial and the lifestyle adaptations Megaride F50 and Predator Sala.
The accompanying campaign, directed by Jack Begert, features a mix of global superstars such as English footballer Jude Bellingham and authentic characters from the design and music scenes. According to Adidas, the campaign aims to celebrate the unifying power of sport: “The collection celebrates football as a global language of passion, movement, identity and expression.”
The concept is deeply rooted in World Cup fan culture and addresses the human moments that unite supporters worldwide – from rituals and superstitions to the emotional highs and lows of the game. In doing so, the brand underlines its claim to bridge the gap between sporting heritage and contemporary street style: “From performance on the pitch to iconicity on the street – the campaign celebrates the past, present and future of Adidas as the original football brand.”
The collection has been available since Thursday.
This post was created using AI.
