Thomas Sailer is the new Vice President Brand Adidas for Central Europe and is responsible for the marketing of the Herzogenaurach athlete in the home market as well as in Austria, Switzerland and Eastern Europe.
Sailer takes on Björn Jäger’s task, “who left the company at his own request,” said an Adidas spokeswoman at the request of Fashionunited. The specialist magazine Textilwirtschaft had previously reported on it. Sailer reports to Marina Moguš, General Manager Adidas for Central Europe.
In his new position, Sailer should focus on expanding the market leadership in Germany and Poland as well as long -term positioning in Central Europe. The upcoming football tournaments-the European Championship of Women and the World Cup of men-play an important role in this.
He has been active for Adidas in various roles since 1998. Finally, he led the global brand communication for Adidas Lifestyle brand Originals. From 2014 to 2022 he was employed in Japan as Vice President Brand Adidas.