The supplier of the German national soccer team, Adidas, has a problem with the letter V: Fans cannot currently order original jerseys online with the names of the players Kai Havertz, Alexander Pavlovic and Deniz Undav – the letter V was missing during the flocking. Adidas confirmed a corresponding report in the “Bild” newspaper.
“Due to the high demand for flocking of the players Undav, Havertz and Pavlovic, there were short-term bottlenecks in the availability of the letter ‘V’,” explained a spokesman in Herzogenaurach. “In collaboration with our partner 11Teamsports, we were able to quickly resolve this so that the flocks with the letter ‘V’ will soon be available to order online again.”
Adidas: One billion euros in World Cup sales
Selling jerseys around major football events is big business for sporting goods manufacturers. Adidas, which supplies 14 of the 48 World Cup teams, said revenue directly linked to the tournament in the United States, Mexico and Canada was 1 billion euros. The company does not say how much of this goes to jerseys.
The German team’s blue away jersey has been sold surprisingly often so far. Demand increased significantly overall after the announcement of the DFB squad and the start of the tournament. The sales prices are comparable in all countries, it said. In Germany, two qualities are currently offered for prices of 100 and 150 euros.
Blue away jersey very popular
“The away jersey is performing well above the comparable values for Euro 2024, while the home jersey is quickly catching up with strong growth,” said the spokesman, without giving specific sales figures. The Adidas trefoil logo can be seen on the away jerseys for the first time at a World Cup in 36 years. The pink away jersey from 2024 was considered the best-selling national team away jersey to date.
“Inspired by each country’s unique culture, the away kits reinterpret the aesthetic of classic adidas World Cup kits in a modern, contemporary style and resonate with fans and players alike.” For example, there have already been delivery bottlenecks in individual sizes for the away jerseys of the nations Curacao, Belgium and Japan. The collection of retro jerseys from previous tournaments, especially the 1994 World Cup, is also selling well, said the Adidas spokesman.
Puma successful in Portugal and Africa
At the German competitor Puma, which supplies eleven World Cup nations, jersey sales are also going to the manufacturer’s satisfaction. However, Puma is not so focused on immediate sales success, but rather on the medium and long-term effects of the major sporting event. “Portugal’s jerseys are very popular at the moment,” said a Puma spokeswoman, but New Zealand and the African countries Ivory Coast, Morocco and Senegal were also selling well.