On March 14, About You and Kaviar Gauche launched the first collection of their new brand Fleur by Kaviar Gauche. The online fashion store and the bridal fashion label of the designers Alexandra Roehler and Johanna Kühl combine their expertise for the first time and launch a bridal and wedding guest collection that combines timeless elegance and high quality with modern, cool designs. The 43-part collection including veil and flower accessory will be available exclusively in all about you online fashion stores from March 14, 2025.
About You X Kaviar Gauche
Caviar Gauche is a renowned Berlin designer label, which was founded in 2004 by Alexandra Roehler and Johanna Kühl. Known for feminine, simple elegance and avant -garde details, the brand stands for modern glamor and luxurious bridal couture. This made the designers a name for themselves internationally. The fans of their robes also include celebrities like Florence Welch, Rosie Huntington-Whiteley or Heike Makatsch. In collaboration with About You, a collection was created that is aimed primarily at modern, fashion -conscious brides and wedding guests who have high demands on quality and design. Some pieces can also be carried to evening events, formal occasions and elegant celebrations. Fleur by Kaviar Gauche makes luxury accessible and tangible for a younger audience.
“We are very proud to launch the first collection of your new brand Fleur by Kaviar Gauche together with Kaviar Gauche. This brand structure is something very special for us, because we manage to make an exclusive luxury brand accessible to more people, ”says Julian Jansen, Director Content on ABOUT YOU, about working with the designer label.
Fleur by Kaviar Gauche redefines wedding fashion by combining classic silhouettes with modern, unusual designs. In addition to timeless wedding dresses, the collection includes two -part sets, jumpsuits, crop tops and suits, which give the wearer the opportunity to design your look individually. The individual collection parts can be combined into different outfits and offer brides and wedding guests a wide range of styling options. The focus is on minimalist pieces with striking cuts, romantic drapes, perlut details, transparent fabrics and expressive sleeves that create a mix of modern chic and classical elegance. With the materials, caviar Gauche and About You rely on high -quality fabrics such as silk, tulle, lace and structured crepe. Modern and fashionable highlights are also set with a color palette that includes white and ivory, trend colors such as olive, taupe, silver blue and black.
The heart of the collection forms the Queen Dress, an elegant wedding dress that impresses with its structure and opulence, and the bridal suit, consisting of blazer and pants, a modern and cheeky alternative for brides that are looking for something unique. Other highlights are an olive green jumpsuit, a silver blue ensemble made of blazer and pants as well as a black spring jacket.
The campaign shooting of Fleur by Kaviar Gauche captures the symbiosis from the high fashion sophistication from Kaviar Gauche and the young, modern spirit of About You in a street-style setting. The pictures convey a feeling of freedom, individuality and coolness.