About You and Hessnatur are launching a more sustainable collection together.
The ‘More Tomorrow’ collection marks the beginning of a “long-term collaboration between About You and the sustainable fashion company, the Hamburg-based online fashion retailer announced on Thursday. With the cooperation, About You wants to offer its customers easier access to sustainable fashion. In addition to the joint 47-piece collection, other Hessnatur products are also offered on the platform.
“We would like to gradually expand the sustainable range at About You and are very pleased to have such a traditional and experienced fair fashion brand on board,” said Carolin Oberhäuser, Team Lead Brand Relations & Retail Media at About You.
“With our joint capsule collection ‘More Tomorrow’ and the integration into the About You online shop, as a traditional fair fashion brand, we want to make it easier for a younger target group, such as Gen Z from About You, to access fair fashion and make it available for inspire Hessnatur,” says Kristin Heckmann, Chief Sustainability Impact Officer at Hessnatur. “Our new collection meets our highest sustainability standards in materials and production – namely fair and ecological.”
The collection has been available from About You since Thursday in sizes 34 to 48. The pieces cost between €29.90 and €299.95