The Fashion online store About You presents the first exclusive collection of the new CIE CIE brand, which was created in collaboration with Model and Content Creatorin Celine Bethmann. The collection expresses Célines unique and confident personality and focuses on playful, feminine designs that reflect the personal style of the model.
Inspired by Cellines of casual and authentic lifestyle, the collection combines loose, oversized silhouettes with modern, romantic designs. The key pieces include embroidered cotton shorts, casual oversized jackets and trendy Dark denim sets, which create a perfect balance between feminine details and brave silhouettes. Every single part can be combined in many ways and offers numerous styling options for every occasion-from everyday life to elegant but still relaxed events in the evening.
The color palette made of white, black and denim blue ensures a timeless wardrobe with modern accents. It should be emphasized that 76 percent of the collection of sustainable materials such as organic cotton are manufactured.
A highlight at Cie Cie are the tall pass forms that were particularly important for Celine. With pants that are available in two different lengths, the collection is also aimed at larger women such as Celine itself. In addition, the collection primarily addresses women who want to combine minimalist designs with playful, feminine accents.
“I’ve worked on it for so long and keep it to me. That is why I am all the more pleased that the time has finally come and that I can present the first collection of my own fire with About You. For me, a dream came true, every single piece of Cie Cie corresponds to my own style and is 100 percent Celine, ”says Céline Bethmann about the launch of her own fashion brand.
The exclusive collection is available from March 12, 2025 in all about you online fashion stores.