Boss proudly presents his autumn/winter 2025 campaign, which focuses even more on the “be” of the iconic “be your own boss” platform. The focus of this new chapter is on two fascinating talents: Aaron Pierre, the classically trained English actor and emerging DC studios superheld, as well as Ishaan Khaatter, the Indian actor and dancer, who is conquering Hollywood in the storm with his leading role in the Cannes Favorite Homebound 2025.
These two aspiring stars embody the drive, determination and the vision it takes to be the next boss. They bring their distinctive energy and ambition to the top of the campaign. They are supplemented by well-known boss talents that shift borders and leave lasting impressions in film, sports, music and fashion: S. Coups, the worldwide celebrated K-Pop superstar and leader of Seventeen; Taylor Fritz, currently the largest promoted talent in professional tennis; And Amelia Gray, one of the most sought -after new faces in the fashion industry.
With Aaron Pierre and Ishaan Khaatter, the new perspectives, as well as S. Coups, Taylor Fritz and Amelia Gray, which continue their inspiring paths with the brand, the autumn/winter 2025 campaign is a powerful homage to ambition, self -expression and the tireless pursuit of size. Together, this diverse line -up embodies the spirit of those who define their own path and motivate others to do it equally.
The campaign film shows the five talents on a symbolic journey through a tunnel, at the end of which they approach a light light that embodies their longings and successes. Afterwards, intimate portraits reveal their individuality. They are styled in the elegant, structured and harmonious looks of the Boss autumn/winter 2025 collection. Each of them shares their personal interpretation of what it means to be the next boss and reveals who he wants to become.
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