The Dutch laundry provider Hunkemöller has a new owner.
On Monday, the company announced that funds that are managed by the US investment house Redwood Capital Management have acquired all shares in Hunkemöller. Previously, the retail chain had heard of a Dutch group of investors around the participation companies Parcom and Opportunity Partners since 2022.
The takeover marks the beginning of a “new chapter” for the company, said Hunkemöller in a message. “Thanks to a solid financial basis, which is made possible by restructuring existing debts and a capital injection, Hunkemöller can implement the recently launched transformation program.”
Hunkemöller receives a “financial injection” for the ongoing reform program
According to the company, the focus of the plan is “on the innovation of the customer experience, the striving for operational excellence, strengthening brand positioning and international growth”. With these measures, the retailer wants to counter the currently “challenging economic environment, which is characterized by inflation, changing consumer trends and disorders in the global supply chains”. Redmond has known itself to promote these plans together with the existing management, said Hunkemöller.
CEO Brian Grevy welcomed the new owner. “We look forward to making the future of Hunkemöller together with Redwood,” he said in a statement. “Our focus is on offering an incomparable omnichannel customer experience and further strengthening our position as a leading lingerie brand.”