The French retailer Printemps opens its new location in New York this Thursday. Now there is a first insight into the new department store.
Printem temps, owned by Qatar Divine Investments SA, a Qatarian investment fund, chose the One Wall Street to open its doors from eleven o’clock (local time) and thus take its first steps on US ground.
This opening is part of an international expansion strategy that began in 2022 with Doha, the capital of Katar. Although the political-economic environment between France and the United States is not optimal, Jean-Marc Bellaiche, President of the Printemps Group, spoke to the French news agency AFP of a “long-term vision that goes beyond the moment”.
Concept combines luxury, design, gastronomy and events
In a listed Art Deco building, on five thousand square meters and two floors, the French department store, which celebrates its 160th anniversary in 2025, presents a concept “at the interface of Shopping and Hospitality”.
“Printem temps hopes to gain wealthy New Yorkers: inside through the architecture of the building, the culinary offer, the selection of the brands sold and the French identity. And to strengthen the worldwide awareness of the brand,” says Bellaiche.
The interior designer Laura Gonzalez, selected for this project, was inspired by the codes of a Paris apartment, a Haussmann triplex, and at the same time created a dialogue between the 160-year history of Printemps and the modernity of the Big Apple.
Ceiling, light parquet, window doors, brightness and airy space for the architectural codes. Clear lines, neutral color palette, raw materials for the interior design. Wood accents, natural fibers-hanging plants made of Wienerlecht, rattan or bamboo-, terracotta vases for the decorative elements. Finally, space -saving furniture and integrated storage rooms for functionality.
The diverse offer is characterized by the presence of more than four hundred fashion, accessory, jewelry, beauty and design brands-some of them are not yet available in the USA. This offer is divided into subject areas: the playroom with emerging French and European brands and a all-day open café, the sneaker room, the salon with women’s prêt-à-porter and accessories, the Garçonnière with men Care stamps and the Red Room for shoes.
The gastronomy is also very important with five different restaurant concepts, which is led by Gregory Gourdet, a cook that is known for its innovative kitchen that connects its Haitian roots with influences from all over the world.
This article was used with digital tools translated.
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