Last month, Topshop caused a sensation on social media when the brand made hints about its upcoming “return”. After operating exclusively under the roof of ASOS since 2021, the British brand is about to relaunch its own website. In order to celebrate this properly, the reintroduction is carried out in several phases, the first of which has just been unveiled.
Topshop teamed up with the London artist Russ Jones, who worked together with the brand on a “art installation inspired by the fans” entitled “We Missed You Too” (we also missed you). Jones designed 21 Spiegel, which are provided with comments from Topshop fans and underline the “wave of enthusiasm”, which the brand has experienced as an independent company after the announcement of its return.
The installation is also to be “playfully designed” in order to reward Topshop followers. You can take part in a still secret treasure hunt where you can gain Topshop vouchers worth £ 1,000 and exclusive access to the website if it goes online later.
In a press release, Moses Rashid, Global Director of Marketing at Topshop, who came to the company at the beginning of the year from The Edit LDN, explained that the “promotion of local talent” has always been part of the inheritance of Topshop “and this latest action was” to give something back in a truly top shop-typical way “.
“Our fans are the focus of our actions, and ‘We Missed You Too’ is a perfect example of this. By involving our loyal followers, we not only celebrate their passion, but also create unforgettable experiences that have always been so important for why people love top shop. This is only the beginning – remain excited,” said Rashid.
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