The American artist Shaboozey is doing a common cause with the legendary Jack Daniel’s brand-that fits perfectly, not only because he immortalized the world-famous brand in one of his big hits.
Shaboozey (actually Collins Obinna Chibueze, born on May 9, 1995) is an American singer, songwriter, rapper and producer. His sound combines hip-hop, country, rock and Americana. Creativity, thirst for adventure and rebellion-these are also virtues, which embodies the US brand, which is also legendary in the rock’n’roll.
In 2024, the artist from Virginia managed to jump into the mainstream. He worked with US superstar Beyoncé on two tracks-to hear on her mega success “Cowboy Carter”. It also runs splendidly with his own music: with “A Bar Song (Tipsy)” he was at the top of the Billboard Hot 100 for 19 weeks and now comes to over 950 million streams. Lines such as “Someone Pour Me up a Double Shot of Whiskey / They Know Me And Jack Daniel’s Got A History” underline the connection between him and the traditional Whiskey brand-not just as a reference, but as a attitude.
This creative partnership is duly celebrated in spring 2025-with a European tour. There are two appointments in Germany: on March 8 in Cologne and on March 9 in Berlin, Shaboozey brings its mix of raw sound and rousing performance live on stage.
A soundtrack for individuality
Jack Daniel’s has always been more than just a brand – it was a symbol for musicians from different genres, whether country, rock, rap or reggaeton. The bottle with the iconic label appeared behind, in front of and on the stage and became the companion of many unforgettable musical moments. It is a connection that has grown over for decades and has been redefined again and again.
This iconic story continues with Shaboozey. It is not about sponsorship, but about a creative alliance – a common expression of authenticity and independence. The music tells its own stories, the brand is in the background – but as a constant companion of a lifestyle that cannot be pressed into rules.
Shaboozey Live in Cologne: A unique evening
On March 8, 2025, Shaboozey invited to the concert in the Cologne Theater am Tanzbrunnen. It was already clear when it came to getting in: this will not be a normal concert-it felt more after a country party in the middle of Cologne. Everywhere you could see cowboy hats, boots and western style outfits. Jack Daniel’s went over the counter, and the atmosphere was relaxed, warm and full of energy.
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When Shaboozey entered the stage, the audience was immediately there. People were confident of text, sang loudly and celebrated his songs. Particularly cool: he looked totally open, waved the first rows again and again and looked for eye contact – that gave the whole thing a special, personal touch.
The last song then became an absolute highlight: all the cell phones were at the top that celebrated the crowd, and because it was so well received, he just played it again. The second time, the men left the women the stage – and we celebrated every line. A reel from the concert will also follow.