In a world where economic uncertainty is the only constant, finding safe and profitable investment opportunities is more crucial than ever. According to data from Census 2022, one in three families in Argentina does not have its own home, which highlights the need for accessible and efficient financing alternatives.
In this context, we create a collaborative financing platform that, since 2017, has provided more than 1,000 direct loans, transforming the way in which Re/Max customers access mortgage loans. It’s about Lendaran innovative solution in the real estate sector that directly connects investors with loan applicants, eliminating intermediaries and optimizing the processes.
Since its launch, our mortgage loan platform has experienced sustained growth. The operations went from 10 units in 2017 to 506 in 2024, which reflects a growing demand for more flexible financing options. In 2022, 126 operations were reached, marking an increase of 129% compared to the previous year and consolidating its recognition in the market.
The essence of the credits platform lies in its ability to offer attractive rates for both investors and those who seek financing. By dispensing with intermediaries, buyers can pay investors directly, speeding up the process and reducing costs. In a context where banks impose restrictive conditions, our mortgage loan platform is presented as a viable alternative for those who seek to acquire a home – permanent or not – or finance spare parts and extensions.
The investors who participate in Landar are, for the most part, savers seeking to protect their capital and obtain an attractive profitability. Currently, 90% of them opt for five -year investments, with an annual return rate of 13.5% (TNA) in dollars and the possibility of financing up to 35% of the property value. This makes our mortgage loan platform an interesting option to diversify the investment portfolio, combining safety and profitability in an expanding market.
In addition, the team of our loan platform manages all administrative, legal and writing aspects, allowing both investors and applicants to concentrate on what really matters: to grow their assets and meet its objectives. With a unique Fee on the loan amount, the costs are transparent and are financed at the same rate as credit, eliminating unforeseen events.
Agustín Celia is director and co-founder of Lendar
By Agustín Celia

