Princess Victorian hairdresser reveals in an interview what the biggest hair challenge for the Nordic countries.
Antonio Axu has been a hairdresser of the Swedish Crown Princess Victoria, for example. All over Press
Swedish celebrity hairdresser Antonio Axu – Who has put, for example, Crown Princess Victoria’s hair – names curls as the biggest challenge for the Nordic countries that do not stay.
– This is because the Nordic hair type is typically gentle and too soft. It makes it difficult to bend the hair and therefore the curls do not stay there, Axu explains.
The delicate and soft hair type of the Nordic countries have challenges in the permanence of the curls. All over Press
– Although the Nordic people may have a lot of hair, the end result is forcibly thin because the hair is so gentle.
Axu mentions that therefore, Nordic paintings also see a lot of hair extensions and extracts that provide more length and thickening. Even the curls stay better.
Too thick and bold products are not suitable for gentle hair typical of the Nordic countries. Pictured is Elsa Hosk. All over Press
Therefore, thickening hair products are also popular in the Nordic countries.
– I recommend the use of mousse foam as it helps both curls and their permanence, he says.
In the Nordic countries you can see a lot of hair extensions and extinction. Pictured is Sydney Sweeney. All over Press
– Inverted naturally, those with a curly hair type tend to achieve a smooth and straight outcome.
The right kind of styling products can help with the long -term curls. Pictured is Banks repeta. All over Press
Axu also says that it is always testing its own name hair brand products first with Nordic customers in their hair, which is not suitable for all kinds of products. Too thick and bustle products are not suitable for gentle hair typical of the Nordic countries, and that is why they are the most demanding and critical customer base. According to him, other internationally leading hair houses do this: if the product is liked here, it is often liked elsewhere.
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Axu’s own hair product brand is currently available in ten countries.
Axu recommends the use of shape foam when creating curls. All over Press